“Find a dead, defunct or dying brand and revive it based on its original brand soul. Understand the fundamentals of branding, including the creation of an integrated aesthetic based on analysis, research and intuition.”
According to the requirements, I chose Milton Bradley to do this project. Instead of creating board games for children, the new Milton Bradley target is informing and guiding people to achieve personal and professional success. Kept the original idea of “the key to fun”, I converted it to “the key to success.” And built up the identity system based on a key shape.
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